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36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the (2003)
Big Island, Hawaii
Jan. 6, 2003 to Jan. 9, 2003
ISBN: 0-7695-1874-5
pp: 226b
Rajiv Dewan , University of Rochester
Marshall Freimer , University of Rochester
ABSTRACT
Third party de eloped software add-ins enhance the functionality of a large ariety of base software such as operating systems,word processors,spread sheets, graphics software and games.Base software producers often bundle some of these add-ins in new ersions of base software.This kind of bundling has come under increased scrutiny of regulators in US and Europe.We construct a model of the add-in market to show that it is possible for the consumers to bene .t from bundling of add-ins and base software as the price of the bundled software is often much less than the sum of prices of the base software and add-ins. This result is alidated with some empirical data.
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CITATION

M. Freimer and R. Dewan, "Does Bundling Add-Ins Help Consumers?," 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the(HICSS), Big Island, Hawaii, 2003, pp. 226b.
doi:10.1109/HICSS.2003.1174594
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