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36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the (2003)
Big Island, Hawaii
Jan. 6, 2003 to Jan. 9, 2003
ISBN: 0-7695-1874-5
pp: 196a
Alea M. Fairchild , Tilburg University
Business to consumer (B2C) electronic commerce has led to new relationships connecting various supply chain partners via the Internet, significantly increasing the quantity and quality of inter-organizational information flows. Banks are traditionally partners in the information and financial flow elements in the supply chain, but other non-bank parties are also getting involved in these activities.<div></div> Electronic bill presentment and payment (EBPP) may be defined as technology solutions that allow billers to present their bills electronically to companies and enable companies to initiate electronic payments [3]. EBPP may be seen, therefore, to have two main components: presentation of the bill and payment of the bill. The strength of the traditional role of banks will be seen in the second component, as billers and consolidators still do not have fiduciary powers of banks to actually pay the bill. Banks are providers of trust, play a role in insuring against credit risk, and provide an infrastructure of network relations to businesses, governments, and individuals [18].<div></div> The paper advances a structural frame to explore the possible B2C value positions that banks may undertake in the area of EBPP. Banks will need to assess where the value proposition is for them in the various business models used in EBPP, and how best to leverage their position as a neutral trusted third party (TTP), so to modulate and reduce the risk for buyer, seller and the overall marketplace. Some case studies are described with the proposed frame.
B2C, value chain, e-payment, financial services, trust

A. M. Fairchild, "Value Positions for Financial Institutions in Electronic Bill Presentment and Payment (EBPP)," 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the(HICSS), Big Island, Hawaii, 2003, pp. 196a.
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