2014 47th Hawaii International Conference on System Sciences (2003)
Big Island, Hawaii
Jan. 6, 2003 to Jan. 9, 2003
Mohamed Khalifa , City University of Hong Kong
Louis Ma , City University of Hong Kong
Probir Banerjee , City University of Hong Kong
Several e-marketplaces, operating from the US, Hong Kong (HK) and China cater exclusively to China related trade. Amidst conflicting reports on China?s B2B growth forecasts and uncertain survival prospects of e-markets, strategies for successful deployment become important. In this study we analyse the characteristics and deployment strategy of 4 e-markets that cater to China trade. Based on our analysis of these e-markets and review of extant research and frameworks that address the issues of e-market participation and deployment, we conclude that existing IS frameworks that help managers effectively deploy e-markets must be revised and augmented. A new framework for successful deployment of e-markets is developed. We conclude with a summary of our research and directions for further research.
Mohamed Khalifa, Louis Ma, Probir Banerjee, "Strategies for Successfully Deploying e-Markets: Lessons from the China Context", 2014 47th Hawaii International Conference on System Sciences, vol. 07, no. , pp. 193b, 2003, doi:10.1109/HICSS.2003.1174444