36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the (2003)
Big Island, Hawaii
Jan. 6, 2003 to Jan. 9, 2003
Nils Madeja , WHU
Detlef Schoder , WHU
We investigate how eight concepts derived from the media characteristics of the WWW impact corporate success in E-Business if implemented as features of companies? web sites. We construct a path model for testing our research hypotheses on three subsets of a representative survey of 1,308 cases, 469 general-, 215 which target businesses (B2B), and 224 companies which target consumers (B2C). We find that information- and functionality richness as well as keeping the site up to date are the key drivers of success for general companies. The key success factors for B2B-companies appear to be the interactive character of the site as well as keeping it up-to-date. B2C-companies can increase their success in E-Business if their web sites show content from a variety of media as well as if they are easy to navigate and readily accessible.
N. Madeja and D. Schoder, "Designed for Success - Empirical Evidence on Features of Corporate Web Pages," 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the(HICSS), Big Island, Hawaii, 2003, pp. 188c.