36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the (2003)
Big Island, Hawaii
Jan. 6, 2003 to Jan. 9, 2003
Julia Livaditi , Athens University of Economics and Business
Konstantina Vassilopoulou , Athens University of Economics and Business
Christos Lougos , Athens University of Economics and Business
Konstantinos Chorianopoulos , Athens University of Economics and Business
This paper uses the well-established ?uses and gratifications? theory in order to understand and categorize viewers? needs in the context of digital TV applications. The results of this analysis unveil that such needs can either be ritualized or instrumental. Furthermore, the uses and gratifications theory was applied in order to formulate a questionnaire to which 68 current users of digital TV responded. The results of this empirical study reveal that applications most suitable for the interactive television environment should aim at the gratification of ritualized needs, such as entertainment and communication. Therefore, applications that appeal to instrumental needs, such as information and transactions should be included as add-ons to entertainment and communication services. Finally, the implications of this analysis for the design of interactive television applications are exploited.
interactive TV applications, uses and gratifications theory, media content
C. Lougos, J. Livaditi, K. Vassilopoulou and K. Chorianopoulos, "Needs and Gratifications for Interactive TV Applications: Implications for Designers," 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the(HICSS), Big Island, Hawaii, 2003, pp. 100b.