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2013 IEEE 54th Annual Symposium on Foundations of Computer Science (2005)
Pittsburgh, Pennsylvania, USA
Oct. 23, 2005 to Oct. 25, 2005
ISBN: 0-7695-2468-0
pp: 264-273
Aranyak Mehta , Aranyak Mehta
Umesh Vazirani , Umesh Vazirani
Vijay Vazirani , Vijay Vazirani
Amin Saberi , Amin Saberi
ABSTRACT
<p>How does a search engine company decide what ads to display with each query so as to maximize its revenue? This turns out to be a generalization of the online bipartite matching problem. We introduce the notion of a tradeoff revealing LP and use it to derive two optimal algorithms achieving competitive ratios of 1 - 1/e for this problem.</p>
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CITATION
Aranyak Mehta, Umesh Vazirani, Vijay Vazirani, Amin Saberi, "AdWords and Generalized On-line Matching", 2013 IEEE 54th Annual Symposium on Foundations of Computer Science, vol. 00, no. , pp. 264-273, 2005, doi:10.1109/SFCS.2005.12
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