Proceedings Second International Symposium on Environmentally Conscious Design and Inverse Manufacturing (2001)
Dec. 11, 2001 to Dec. 15, 2001
This study deals with the marketability of Class 1 environmentally friendly automobiles, or NCV21, using the "Seven Tools for New Product Planning". The evaluation of consumer acceptance of Class 1 was clarified by conducting an interview survey, questionnaire survey and positioning analysis. The most preferred Class 1 concept was obtained using the conceptualization method, idea screening method and conjoint analysis. As a result, it is understood that the Class I concept of "Price of 400,000 yen", "Electrically driven", "Installation of a character, display system", "4WD transmission", "Design offering 50 color choices" could be accepted by half of the consumers.
electric vehicles, design for environment
P. Tsai, S. Kawae and S. Nagasawa, "A study on the marketability of the next generation community vehicle (NCV21)," Proceedings Second International Symposium on Environmentally Conscious Design and Inverse Manufacturing(ECODIM), Tokyo, Japan, , pp. 122-127.