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18th International Workshop on Database and Expert Systems Applications (DEXA 2007) (2007)
Regensburg, Germany
Sept. 3, 2007 to Sept. 7, 2007
ISSN: 1529-4188
ISBN: 0-7695-2932-1
pp: 397-402
Murat Koyuncu , Atilim University, Turkey
ABSTRACT
Customers generally like to see alternative products and compare their characteristics and prices before deciding on one of them. Therefore, proposing alternative products is one of the crucial issues for e-commerce applications to increase customer satisfaction. This paper proposes a fuzzy similarity-based approach to determine similar products recorded in a database and submit them intelligently to the customer in a ranked way as alternative products.
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CITATION

M. Koyuncu, "An Alternative Product Extraction Method for E-Commerce Applications," 18th International Workshop on Database and Expert Systems Applications (DEXA 2007)(DEXA), Regensburg, Germany, 2007, pp. 397-402.
doi:10.1109/DEXA.2007.48
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