Computer Science and Information Engineering, World Congress on (2009)
Los Angeles, California USA
Mar. 31, 2009 to Apr. 2, 2009
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/CSIE.2009.313
Customer Lifetime Value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.
Customer Lifetime Value, survival analysis, CLV model
Yun Chen, Huirong Zhang, Ping Zhu, "Study of Customer Lifetime Value Model Based on Survival-Analysis Methods", Computer Science and Information Engineering, World Congress on, vol. 07, no. , pp. 266-270, 2009, doi:10.1109/CSIE.2009.313