The Community for Technology Leaders
RSS Icon
Subscribe
San Francisco, CA USA
June 26, 2006 to June 29, 2006
ISBN: 0-7695-2511-3
pp: 81
Rajnish Tiwari , Hamburg University of Technology, Germany
Stephan Buse , Hamburg University of Technology, Germany
Cornelius Herstatt , Hamburg University of Technology, Germany
ABSTRACT
The increased need/wish for mobility amongst various sections of the society, particularly amongst professionally active groups, is confronting credit institutions and other enterprises offering financial services, with challenges to adjust their service portfolio in a way to best suit the needs of their customers. On the other hand it also opens up a new arena of opportunities by making it possible to offer innovative, value-added services by actively inducing demand for new, mobility-centric services. <p>This paper examines strategic implications of changes in customer behavior as perceived by the banks. It introduces the findings of a bank survey conducted by the authors in Germany. The survey discovered that banks expect Mobile Banking to gain greater strategic relevance in near future and are positioning themselves not to be left behind.</p>
INDEX TERMS
null
CITATION
Rajnish Tiwari, Stephan Buse, Cornelius Herstatt, "Customer on the Move: Strategic Implications of Mobile Banking for Banks and Financial Enterprises", CEC-EEE, 2006, E-Commerce Technology, IEEE International Conference on, and Enterprise Computing, E-Commerce, and E-Services, IEEE International Conference on, E-Commerce Technology, IEEE International Conference on, and Enterprise Computing, E-Commerce, and E-Services, IEEE International Conference on 2006, pp. 81, doi:10.1109/CEC-EEE.2006.30
42 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool