The Community for Technology Leaders
2008 IEEE Asia-Pacific Services Computing Conference (2008)
Dec. 9, 2008 to Dec. 12, 2008
ISBN: 978-0-7695-3473-2
pp: 1044-1048
ABSTRACT
Internet users rapidly increase and global e-commerce activities across nations and millions of globally dispersed consumers now engage in competitive exchange via bidding and set prices that reflect real-time supply and demand as efficiently trading floor. In recent years, online auction marketplace is growing rapidly. Auction transaction intention will be a major concern of e-commerce research. But most of them emphasize on the auction model, not addressed web-based auction behavior. The results of this study make some suggestions such as feedback mechanism plays an important role to increase users’ e-auction intention. In addition, providing enough variety goods also is essential for the fun of bidding. Implications and findings are discussed.
INDEX TERMS
e-auction, Interactive Qualitative Analysis
CITATION

C. Tu, C. Lin and K. Fang, "Customers," 2008 IEEE Asia-Pacific Services Computing Conference(APSCC), vol. 00, no. , pp. 1044-1048, 2008.
doi:10.1109/APSCC.2008.229
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