2008 IEEE Asia-Pacific Services Computing Conference (2008)
Dec. 9, 2008 to Dec. 12, 2008
Internet users rapidly increase and global e-commerce activities across nations and millions of globally dispersed consumers now engage in competitive exchange via bidding and set prices that reflect real-time supply and demand as efficiently trading floor. In recent years, online auction marketplace is growing rapidly. Auction transaction intention will be a major concern of e-commerce research. But most of them emphasize on the auction model, not addressed web-based auction behavior. The results of this study make some suggestions such as feedback mechanism plays an important role to increase users’ e-auction intention. In addition, providing enough variety goods also is essential for the fun of bidding. Implications and findings are discussed.
e-auction, Interactive Qualitative Analysis
C. Tu, C. Lin and K. Fang, "Customers," 2008 IEEE Asia-Pacific Services Computing Conference(APSCC), vol. 00, no. , pp. 1044-1048, 2008.