The Community for Technology Leaders
2012 Agile Conference (2012)
Dallas, TX USA
Aug. 13, 2012 to Aug. 17, 2012
ISBN: 978-1-4673-2622-3
pp: 136-140
ABSTRACT
Describes the first 18 months of a marketing department's experiences with Agile methods. The first two rounds of successes and failures have led to a series of adjustments, the most important of which is cross-department coordination.
INDEX TERMS
Companies, Schedules, Estimation, Software, Marketing and sales, Roads, scrum, marketing, agile
CITATION
Randall DeFauw, "Can Marketing Go Agile?", 2012 Agile Conference, vol. 00, no. , pp. 136-140, 2012, doi:10.1109/Agile.2012.15
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