The Community for Technology Leaders
AGILE Conference (2009)
Chicago, USA
Aug. 24, 2009 to Aug. 28, 2009
ISBN: 978-0-7695-3768-9
pp: 404-409
In 2007 a large consumer electronics retailer faced significant business challenges. In pursuit of new modes of strategic flexibility and fast execution, the e-commerce division transformed its culture around Agile principles and the user experience team adapted its practices to the new paradigm. How would increased velocity affect the quality of the functionality produced? How would time-intensive activities like usability research be affected? This paper presents a case study describing successes and failures while integrating continuous research into Agile projects.

T. Illmensee and A. Muff, "5 Users Every Friday: A Case Study in Applied Research," AGILE Conference(AGILE), Chicago, USA, 2009, pp. 404-409.
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