The Community for Technology Leaders
RSS Icon
Issue No.01 - Jan.-Feb. (2013 vol.11)
pp: 82-85
Frederik Zuiderveen Borgesius , University of Amsterdam
Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don't want to receive behaviorally targeted advertising. The World Wide Web Consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.
Marketing and sales, Targeting, Consumer behavior, Market opportunities, Consumer protection, Behavioral science, Do Not Track, behavioral targeting, profiling, privacy, data protection, personal data, law, cookie
Frederik Zuiderveen Borgesius, "Behavioral Targeting: A European Legal Perspective", IEEE Security & Privacy, vol.11, no. 1, pp. 82-85, Jan.-Feb. 2013, doi:10.1109/MSP.2013.5
1. J.R. Mayer and J.C. Mitchell, “Third-Party Web Tracking: Policy and Technology,” IEEE Symp. Security and Privacy, IEEE CS, 2012, pp. 413–427.
2. The Charter of Fundamental Rights of the European Union, European Parliament, 2000; .
3. Data Protection Directive 95/46, art. 2(a), recital 26.
4. Court of Justice of the European Union, 24 Nov. 2011, Case C70/10 (Scarlet/Sabam), par. 51.
5. Working Party, art. 29, “Opinion 2/2010 on Online Behavioral Advertising,” WP 171, 22 June 2010.
6. Telecommunications Act, article 11.7a, p. 5; .
7. P. Traung, “EU Law on Spyware, Web Bugs, Cookies, etc., Revisited: Article 5 of the Directive on Privacy and Electronic Communications,” Business Law Rev., vol. 31, no. 10, 2010, pp. 216–228.
8. Interactive Advertising Bureau, “Isn't This a Threat to My Privacy?,” Your Online Choices FAQ;
9. Proposal for a Regulation on the Protection of Individuals with Regard to the Processing of Personal Data and on the Free Movement of Such Data, European Commission, Jan. 2012.
10. B. Gellman, “Fair Information Practices: A Basic History,”12 Nov. 2012; .
11. G. Greenleaf, “Global Data Privacy Laws: 89 Countries, and Accelerating,” Privacy Laws & Business Int'l Report, no. 115, special supplement, Feb. 2012; http://ssrn.comabstract=2000034.
12. Working Party, art. 29, “Opinion 15/2011 on the Definition of Consent,” WP 187, 13 July 2011.
13. e-Privacy Directive 2002/58, art. 5.3 and recital 17, amended by Directive 2009/136, recital 66 of Directive 2009/136.
14. “Guidance on the Rules on Use of Cookies and Similar Technologies (V.3),” Information Commissioner's Office of the United Kingdom, May 2012; the_guide cookies.aspx.
15. N. Kroes, “Reinforcing Trust and Confidence,” Online Tracking Protection & Browsers Workshop, Brussels, 22 June 2011; .
16. S. Barocas et al., “Adnostic: Privacy Preserving Targeted Advertising,” white paper, 2010; http://crypto.stanford.eduadnostic.
15 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool