Issue No. 02 - March/April (2012 vol. 10)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MSP.2012.32
Lorrie Faith Cranor , Carnegie Mellon University
Many tools empower users to control whether and when they're tracked for online behavioral advertising; however, whether users can effectively control tracking and OBA using these tools is unclear.
online behavioral advertising, advertising, cookies, AdChoices
Lorrie Faith Cranor, "Can Users Control Online Behavioral Advertising Effectively?", IEEE Security & Privacy, vol. 10, no. , pp. 93-96, March/April 2012, doi:10.1109/MSP.2012.32