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Issue No. 02 - March/April (2012 vol. 10)
ISSN: 1540-7993
pp: 93-96
Lorrie Faith Cranor , Carnegie Mellon University
ABSTRACT
Many tools empower users to control whether and when they're tracked for online behavioral advertising; however, whether users can effectively control tracking and OBA using these tools is unclear.
INDEX TERMS
online behavioral advertising, advertising, cookies, AdChoices
CITATION
Lorrie Faith Cranor, "Can Users Control Online Behavioral Advertising Effectively?", IEEE Security & Privacy, vol. 10, no. , pp. 93-96, March/April 2012, doi:10.1109/MSP.2012.32
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