The Community for Technology Leaders
RSS Icon
Issue No.03 - May/June (2010 vol.8)
pp: 45-53
Nir Kshetri , University of North Carolina, Greensboro
Click fraud is arguably the cyberworld's biggest scam. The author examines the contexts, mechanisms, and processes associated with the click-fraud industry from an economics standpoint. The nature of electronic channels, characterized by asymmetric hypermediation, provides a fertile ground for click fraud, and institutions operating at the national/state, industry group, trade/professional association, organizational, and individual levels affect click fraud's costs and benefits.
Click fraud, pay-per-click advertising, institutions, electronic channel, technological information, market information
Nir Kshetri, "The Economics of Click Fraud", IEEE Security & Privacy, vol.8, no. 3, pp. 45-53, May/June 2010, doi:10.1109/MSP.2010.88
1. N.G. Cart, "Hypermediation: Commerce as Clickstream," Harvard Business Rev., vol. 78, no. 1, 2000, pp. 46–47.
2. E.A. Sullivan, "Consider Your Source," Marketing News, vol. 42, no. 3, 15 Feb. 2008, pp. 16–19.
3. M. Nguyen, "Online Giants 'Failing to Educate Market on Click Fraud,'" B&T Weekly, vol. 56, no. 2589, 2006, p. 4.
4. S. Hamner, "Pay-Per-Click Web Advertisers Combat Costly Fraud," The New York Times,12 May 2009; 13adco.html.
5. "US Search Ad Spending Falters?", 6 Feb. 2009.
6. M. Lynn, "Why Google Has Already Passed Its Peak," The Spectator,7 Oct. 2006.
7. T. Motlogelwa, "Cybercrime Law Gets Teeth," Mmegi Online,5 Oct. 2007, OctoberFriday5.
8. "Click Fraud Sets Back Internet Advertising," Chosun,31 Oct. 2006.
9. R. Anderson and B. Schneier, "Economics of Information Security," IEEE Security & Privacy, vol. 3, no. 1, 2005, pp. 12–13.
10. A.L. Penenberg, "So Many Clicks, So Few Sales," Inc, vol. 27, no. 8, 2005, pp. 29–30.
11. F. Machlup, The Production and Distribution of Knowledge in the United States, Princeton Univ. Press, 1962.
12. A.H.J. Wurth, "Policy Information or Information Policy? Information Types in Economics and Policy," Knowledge & Policy, vol. 5, no. 4, 1992/93, pp. 65–81.
13. G.A. Akerlof, "The Market for 'Lemons': Qualitative Uncertainty and the Market Mechanism," Quarterly J. Economics, vol. 84, 1970, pp. 488–500.
14. "Clash of the Clouds," Economist, vol. 392, no. 8653, 2009, pp. 80–82.
15. B.M. Wiesenfeld, K.A. Wurthmann, and D.C. Hambrick, "The Stigmatization and Devaluation of Elites Associated with Corporate Failures: A Process Model," Academy of Management Rev., vol. 33, no. 1, 2008, pp. 231–251.
16. M. Rhee and M.E. Valdez, "Contextual Factors Surrounding Reputation Damage with Potential Implications for Reputation Repair," Academy of Management Rev., vol. 34, no. 1, 2009, pp. 146–168.
17. "Your Ad Here. And Here. And Here,",24 Apr. 2006; b3981046.htm.
18. E.L. Deci and R.M. Ryan, Intrinsic Motivation and Self-Determination in Human Behavior, Plenum Press, 1985.
19. "Online Advertisers Demand Industry Reforms," Chosun,15 July 2008.
20. T. Espiner, "Cracking Open the Cybercrime Economy," ZDNet News,14 Dec. 2007; http://news.zdnet.com2100-1009_22-180416.html .
21. W.J. Baumol, "Entrepreneurship: Productive, Unproductive, and Destructive," J. Political Economy, vol. 98, no. 5, 1990, pp. 893–921.
22. D.C. North Institutions, Institutional Change and Economic Performance, Cambridge Univ. Press, 1990.
23. E.A. Kallman and J.P. Grillo, Ethical Decision Making and Information Technology, 2nd ed., McGraw Hill, 1996.
24 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool