Issue No. 03 - May/June (2010 vol. 8)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MSP.2010.88
Nir Kshetri , University of North Carolina, Greensboro
Click fraud is arguably the cyberworld's biggest scam. The author examines the contexts, mechanisms, and processes associated with the click-fraud industry from an economics standpoint. The nature of electronic channels, characterized by asymmetric hypermediation, provides a fertile ground for click fraud, and institutions operating at the national/state, industry group, trade/professional association, organizational, and individual levels affect click fraud's costs and benefits.
Click fraud, pay-per-click advertising, institutions, electronic channel, technological information, market information
N. Kshetri, "The Economics of Click Fraud," in IEEE Security & Privacy, vol. 8, no. , pp. 45-53, 2010.