Issue No.05 - September/October (2010 vol.27)
Neil Maiden , City University London
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MS.2010.124
This column argues that requirements analysts will soon need to deal with service design, and describes one service design method to demonstrate the challenges that analysts will face.
requirements, service design, brand innovation
Neil Maiden, "Service Design: It's All in the Brand", IEEE Software, vol.27, no. 5, pp. 18-19, September/October 2010, doi:10.1109/MS.2010.124