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Issue No. 05 - September/October (2010 vol. 27)
ISSN: 0740-7459
pp: 18-19
Neil Maiden , City University London
ABSTRACT
This column argues that requirements analysts will soon need to deal with service design, and describes one service design method to demonstrate the challenges that analysts will face.
INDEX TERMS
requirements, service design, brand innovation
CITATION

N. Maiden, "Service Design: It's All in the Brand," in IEEE Software, vol. 27, no. , pp. 18-19, 2010.
doi:10.1109/MS.2010.124
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