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Issue No. 05 - Sept.-Oct. (2008 vol. 25)
ISSN: 0740-7459
pp: 7-9
Patricia Beatty , University of Alberta
Ejike Ofuonye , University of Alberta
Scott Dick , University of Alberta
James Miller , University of Alberta
Ian Reay , Hitachi ID Systems
ABSTRACT
Trust is a subjective, user-centric, context-dependent concept, and is thus difficult to define universally. On the Internet, several factors make trust more difficult to build, explaining why some successful brick-and-mortar retail chains have been unable to translate their reputation to the virtual platform the Web offers. Researchers in many fields have been interested in how to build trust in e-commerce sites. To address this issue, the authors reviewed the available literature on the topic, examining 28 relevant publications in depth to identify relationships among factors that impact trust.
INDEX TERMS
trust, e-commerce, trust factors
CITATION
Patricia Beatty, Ejike Ofuonye, Scott Dick, James Miller, Ian Reay, "How Do We Build Trust into E-commerce Web Sites?", IEEE Software, vol. 25, no. , pp. 7-9, Sept.-Oct. 2008, doi:10.1109/MS.2008.136
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