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Issue No. 05 - Sept.-Oct. (2008 vol. 25)
ISSN: 0740-7459
pp: 7-9
Patricia Beatty , University of Alberta
Ejike Ofuonye , University of Alberta
Scott Dick , University of Alberta
James Miller , University of Alberta
Ian Reay , Hitachi ID Systems
Trust is a subjective, user-centric, context-dependent concept, and is thus difficult to define universally. On the Internet, several factors make trust more difficult to build, explaining why some successful brick-and-mortar retail chains have been unable to translate their reputation to the virtual platform the Web offers. Researchers in many fields have been interested in how to build trust in e-commerce sites. To address this issue, the authors reviewed the available literature on the topic, examining 28 relevant publications in depth to identify relationships among factors that impact trust.
trust, e-commerce, trust factors
Patricia Beatty, Ejike Ofuonye, Scott Dick, James Miller, Ian Reay, "How Do We Build Trust into E-commerce Web Sites?", IEEE Software, vol. 25, no. , pp. 7-9, Sept.-Oct. 2008, doi:10.1109/MS.2008.136
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