Issue No. 01 - January/February (2008 vol. 25)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MS.2008.2
Jeff Patton , ThoughtWorks
Identifying and communicating business goals and metrics are the foundation of a good user-centered design approach.
business value, user centric
J. Patton, "Ambiguous Business Value Harms Software Products," in IEEE Software, vol. 25, no. , pp. 50-51, 2008.