Issue No. 04 - July/August (2007 vol. 24)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MS.2007.108
Rebecca J. Wirfs-Brock , Wirfs-Brock Associates
Cognitive biases exist, and designers are remiss if we ignore them. By becoming aware of some common cognitive biases in design discussions, you can learn when it's worthwhile to tweak your message to increase the likelihood of it being accepted.
R. J. Wirfs-Brock, "Giving Design Advice," in IEEE Software, vol. 24, no. , pp. 13-15, 2007.