Issue No. 03 - May/June (2002 vol. 19)
<p>Fulfilling your customers' interests determines your market success, but how do you find these requirements effectively and efficiently? As simple as this question sounds, answering it in daily practice is difficult. Often, stake-holders are interviewed about their requirements or asked to write them down, but this approach rarely uncovers the real requirements that reflect a customer's true interests or needs. We need a way of getting information about the customers' core desires--conscious, unconscious, even subconscious. The hottest sellers are products that fulfill these desires.</p>
C. Rupp, "Requirements and Psychology," in IEEE Software, vol. 19, no. , pp. 16-18, 2002.