Issue No. 01 - January/February (2001 vol. 18)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/52.903167
Online business failures are increasing as customers turn away from unusable or unfriendly sites. From a global perspective, usability requires cultural sensitivity in language translation, along with the appropriate use of color, design, and animation.
F. E. Mottay and S. A. Becker, "A Global Perspective on Web Site Usability," in IEEE Software, vol. 18, no. , pp. 54-61, 2001.