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Issue No. 03 - May (1996 vol. 13)
ISSN: 0740-7459
pp: 18-20
<p>A forum for exchanging ideas, philosophy, and experience.</p><p><it>I recently spoke with a publisher about how many copies of a new book would be printed. He claimed it would sell well and longer than most because its subject matter wouldn't go stale. Later, when I was looking through the computer-science section of a bookstore, I realized that not all books have such a shelf life — and that many still lining the shelves had already gone stale. Like books, slogans are continually created to address new products and problems. But slogans, too, can grow stale. John Palmer proposes that slogans be "freshness dated."</it></p><p>—<it>Tomoo Matsubara</it></p>

J. Palmer, "Beware the Lure of Software Slogans," in IEEE Software, vol. 13, no. , pp. 18-20, 1996.
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