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Issue No. 02 - April-June (2011 vol. 10)
ISSN: 1536-1268
pp: 28-36
Daniele Quercia , University of Cambridge
Giusy Di Lorenzo , IBM Dublin Research Laboratory
Francesco Calabrese , IBM Dublin Research Laboratory
Carlo Ratti , Massachusetts Institute of Technology
ABSTRACT
<p>A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet listings of social events.</p>
INDEX TERMS
pervasive computing, advertising, mobile computing
CITATION

D. Quercia, C. Ratti, F. Calabrese and G. Di Lorenzo, "Mobile Phones and Outdoor Advertising: Measurable Advertising," in IEEE Pervasive Computing, vol. 10, no. , pp. 28-36, 2011.
doi:10.1109/MPRV.2011.15
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