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Issue No. 02 - April-June (2011 vol. 10)
ISSN: 1536-1268
pp: 28-36
Daniele Quercia , University of Cambridge
Carlo Ratti , Massachusetts Institute of Technology
Francesco Calabrese , IBM Dublin Research Laboratory
Giusy Di Lorenzo , IBM Dublin Research Laboratory
<p>A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet listings of social events.</p>
pervasive computing, advertising, mobile computing
Daniele Quercia, Carlo Ratti, Francesco Calabrese, Giusy Di Lorenzo, "Mobile Phones and Outdoor Advertising: Measurable Advertising", IEEE Pervasive Computing, vol. 10, no. , pp. 28-36, April-June 2011, doi:10.1109/MPRV.2011.15
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