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Issue No.02 - April-June (2011 vol.10)
pp: 28-36
Daniele Quercia , University of Cambridge
Giusy Di Lorenzo , IBM Dublin Research Laboratory
Francesco Calabrese , IBM Dublin Research Laboratory
Carlo Ratti , Massachusetts Institute of Technology
<p>A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet listings of social events.</p>
pervasive computing, advertising, mobile computing
Daniele Quercia, Giusy Di Lorenzo, Francesco Calabrese, Carlo Ratti, "Mobile Phones and Outdoor Advertising: Measurable Advertising", IEEE Pervasive Computing, vol.10, no. 2, pp. 28-36, April-June 2011, doi:10.1109/MPRV.2011.15
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