The Community for Technology Leaders
RSS Icon
Issue No.02 - April-June (2011 vol.10)
pp: 19-27
Martin Strohbach , NEC Laboratories Europe
Miquel Martin , NEC Laboratories Europe
<p>Two prototypes&#x2014;an interactive display wall and a targeted advertisement scenario&#x2014;demonstrate the use of a context-aware middleware and provide insights into important requirements for display platforms for retails environments.</p>
pervasive computing, ubiquitous computing, pervasive displays, digital signage, context management
Martin Strohbach, Miquel Martin, "Toward a Platform for Pervasive Display Applications in Retail Environments", IEEE Pervasive Computing, vol.10, no. 2, pp. 19-27, April-June 2011, doi:10.1109/MPRV.2011.16
1. D. Michelis and H. Send, "Engaging Passers-by with Interactive Screens—A Marketing Perspective," Proc 2nd Pervasive Advertising Workshop, 2009; pervasiveadvertisingluebeck09.pdf .
2. J. Müller, A. Schlottmann, and A. Krüger, "Self-Optimizing Digital Signage Advertising," Adjunct Proceedings of Ubicomp, 2007; SelfOptimizingDigitalSignage.pdf .
3. M. Strohbach et al., "Managing Advertising Context," to appear in Pervasive Advertising, Springer, 2011.
4. Open Mobile Alliance, "OMA Next Generation Services Interface v.1.0, NGSI_v1_0.aspx.
5. C. Narayanaswami et al., "Pervasive Symbiotic Advertising," Proc. 9th Workshop Mobile Computing Systems and Applications (HotMobile 2008), ACM Press, 2008, pp. 80–85.
6. M. Strohbach, E. Kovacs, and M. Martin, "Towards Pervasively Adapting Display Networks," Proc. 1st Pervasive Advertising Workshop, 2009; pervasiveadvertising.pdf .
7. Wirespring Technologies, "The 2009 Digital Signage Pricing Report," www.wirespring.comreports.
13 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool