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ABSTRACT
<p>The retail experience is undergoing significant changes due to a confluence of pervasive computing technologies, such as affordable smartphones with a plethora of retail applications, social media, sensing and analytics, and wireless technologies. This issue contains three articles that examine some of the opportunities and challenges in the pervasive retail space.</p>
INDEX TERMS
Pervasive retail, mobile computing, smartphones, sensor networks, usability, privacy, security
CITATION
Antonio Krüger, Natalia Marmasse, Chandra Narayanaswami, "Guest Editors' Introduction", IEEE Pervasive Computing, vol. 10, no. , pp. 16-18, April-June 2011, doi:10.1109/MPRV.2011.30
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