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Issue No. 03 - July-September (2008 vol. 7)
ISSN: 1536-1268
pp: 10-12
Gwanhoo Lee , American University
Gretchen Anderson , American University
ABSTRACT
This research examines various factors affecting consumer adoption of a smart wearable electronics product, specifically an iPod jacket. The results indicate that consumers find convenience and compatibility the most important adoption factors while observability and perceived social prestige are the least important.
INDEX TERMS
wearable electronics, iPod jacket, consumer adoption, adoption factors
CITATION
Gwanhoo Lee, Gretchen Anderson, "Why Consumers (Don't) Adopt Smart Wearable Electronics", IEEE Pervasive Computing, vol. 7, no. , pp. 10-12, July-September 2008, doi:10.1109/MPRV.2008.64
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