• Data centers are simpler and smaller (1,500 square feet on average) and less likely to be as overprovisioned.
• White-box and low-cost vendors have a larger fraction of the market, increasing the pressure to add differentiation at the data-center level.
• Power and cooling are a larger fraction of total operational costs, due to limitations in delivery of utility grid power and water for cooling towers, ambient weather conditions, and lower labor costs (particularly in high-performance and supercomputing installations).
• Existing data centers' expansion rate and the creation of new data centers are much higher than that in the US. (We know several large multinationals that will build new data centers in the next few years.)
Table 1. Segment and market share for an Indian IT market. 11
Ajay Gupta is the director of HP Labs India. His research interests include mass communication, business process analysis, real-time collaboration, and information dynamics in complex social contexts. He received his MS in computer science from the University of Edinburgh. Contact him at Hewlett Packard Labs India, 24 Salarpuria Arena, Hosur Main Rd., Adugodi, Bangalore, 560030, India; email@example.com.
Parthasarathy Ranganathan is a principal research scientist at HP Labs. His research interests include low-power-system design, system architecture, and performance evaluation. He received his PhD in electrical and computer engineering from Rice University. He has received the Lodieska Stockbridge Vaughan fellowship and an IIT Madras Alumni Award. He's a member of the IEEE and ACM. Contact him at 1501 Page Mill Rd., Bldg 3U ms 1177, Palo Alto, CA 94304-1100; firstname.lastname@example.org.
Prashant Sarin is a senior business associate with HP Labs India. He's also a Rhodes Scholar on sabbatical from Oxford University. His research interests are at the confluence of innovation, emerging markets, and multinational corporations. He received his MBA in strategy and marketing from the Indian Institute of Management Calcutta, where he was an Aditya Birla scholar. Contact him at Hewlett Packard Labs India, 24 Salarpuria Arena, Hosur Main Rd., Adugodi, Bangalore, 560030, India; email@example.com.
Mehul Shah is a research scientist at HP Labs. His research interests include longterm digital preservation, distributed computing, fault tolerance, distributed and parallel databases, continuous queries, and indexing. He received his PhD in computer science from UC Berkeley. He's a member of the ACM. Contact him at 1501 Page Mill Rd., Bldg 3U ms 1183, Palo Alto, CA 94304-1100; firstname.lastname@example.org.