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Issue No. 04 - October-December (2004 vol. 3)
ISSN: 1536-1268
pp: 6-10
Thin Clients Get Second Chance in Emerging Markets
If the IT industry had an award for the most promising technology that failed to make its mark, the thin client would be a major contestant. Heralded in the 1990s as an alternative to the PC, the thin client or "network PC" promised lower maintenance cost, higher productivity, and improved security. But the market had other ideas. The thin client remained a niche market, and the PC still rules the desktop. Some industry insiders predict the thin-client model will have a major impact in emerging markets. Will the billion-plus future computer users in India and China save the day for the thin client?
Struggling for Acceptance
Worldwide sales of TCs, while growing in recent years, stand at less than 2 million annually, a fraction of PC sales. Why has the TC model failed to break through in the corporate environment? Corporate IT departments have complained for years about the endless cycle of software upgrades, the short life cycle of PCs, and high maintenance costs. The problem, say critics, is that the TC model is too rigid, that it requires expensive servers, and that most end users insist on local processing and storage. If the network is down, they point out, operations halt. Others point out that market developments have worked against the TC.
"The original motivation for the development of TCs was to save money on making the hardware," says Steve Leibson, technology evangelist at configurable-chip vendor Tensilica. "Thin clients were supposed to save money by giving companies a cheaper box to put on workers' desks instead of expensive, US$5,000 PCs. But the concept ran into trouble because PCs got much cheaper much faster than anyone expected. Today, any $500 PC can act as a thin client on a desktop, so there's no longer an economic justification for a special desktop box called a 'thin client.'" Leibson also points out that Ethernet has made it easy to link PCs to corporate networks.
Improving Technology
That's not to say the TC model is dead. Millions of people around the world use the stripped-down terminals for computing tasks that don't require powerful PCs. Citrix Systems, the world's leading TC solutions provider, claims its flagship product MetaFrame Access Suite has nearly 50 million users in more than 120,000 organizations worldwide. Wyse Technology, the world's number one supplier of TCs, has an installed base of over 2 million and reports growing interest in server-centric computing (SCC) among corporations, governmental departments, and educational institutions. According to IDC, the overall TC market grew 7 percent year-on-year in the second quarter of 2004.
Mike DeNeffe, senior director of the Wyse Winterm business line, claims improvement in Internet technology, client operating systems, and management software have all but eliminated earlier problems with the TC model. "The question is really whether companies can embrace server-centric computing in general," DeNeffe says. "SCC is a more strategic thought process than loading every possible application on each PC and keeping a fat LAN pipe connected to servers. Anytime a company has either a focused application or a large set of users with common computing needs, there is an opportunity for SCC, and they can realize the benefits of TCs over PCs." DeNeffe adds that virus attacks have been a critical factor in pushing some IT managers to deploy TCs.
There's no doubt TCs can offer substantial benefits, especially in environments where computing tasks are clearly defined and require little local processing. TCs prevent end users from changing the device's configuration or loading unauthorized software. IT departments can create secure portals and offer remote access to company data. Roaming users don't need to sync data, and no data is lost when a TC is stolen. Unlike PCs, TCs have no floppy drives, fans, or other moving parts, making them highly reliable. The average mean time between failures is about 175,000 hours, compared to 25,000 hours for PCs, according to a Gartner study.
Rich and Managed Clients
Despite TCs' benefits, many IT managers are reluctant to migrate to the pure TC model, and workers are often reluctant to give up "their" PCs. But vendors now offer a hybrid solution known as "rich" or "managed" clients that extends the life of existing hardware and offers the best of both worlds—local processing and central management. In May 2004, IBM announced Workplace Client Technology, a new framework for creating server-managed business applications. The company said it's addressing "the growing demand for dynamic, powerful applications—known as 'rich client experiences'—that can be centrally deployed and managed, affordably."
Users can access Workplace via a Web browser, letting them log on to the server anywhere using any device. Applications can run either on the server or client, depending on the device and type of connection. The server manages the application, user interface, data, transaction, and messages. Unlike the pure TC model, Workplace lets users work offline. Data is synced up with the central server when the user reconnects. Workplace supports "thick client" operating systems such as Windows and Linux, and OSs for wireless and embedded devices, including Symbian, the dominant OS for smart phones. Mac/OS support is expected in the fourth quarter of 2004.
Linux vendors are also targeting server-based computing. According to IDC, Linux powered over 20 percent of TCs in 2003 and is growing at a rate of 60 percent per year, making it the fastest growing TC operating system. Wyse Technology, long dominant with its proprietary TC software, also jumped on the Linux bandwagon. Its Wyse Linux V6 unit is based on the Linux 2.6 kernel and runs software from embedded Linux specialist MontaVista. Number two player Neoware estimates Linux already represents 40 percent of its business. Sun Microsystems, an early champion of the TC model, recently announced that its Sun Ray Server Software Version 3.0 will be available for Linux this year.
Linux specialist Shaolin Microsystems in Hong Kong offers a middleware network computing architecture called Fit Client that turns networked client PCs into Linux-based managed clients. The company claims its flagship product Aptus reduces the complexity of PCs to the level of TCs while preserving PCs' benefits, flexibility, and processing power. Shaolin says Aptus clients can run multiple applications, including CAD/CAM software and multimedia, without affecting other users' performance.
Generally, TC performance depends on the server, connection speed, number of concurrent users, and type of applications. A single PC server can power 10 TCs used for data entry and other light computing tasks. Demanding applications such as image editing require a powerful server: 30 clients will need a dual Pentium 3 platform with 2 Gbytes of RAM. Sun recommends a two-processor Opteron server for 20 Sun Ray users. The city of Largo, Florida, installed a 933-MHz dual-processor ML370 and a 1-GHz dual-processor ML350 Compaq server running Red Hat Linux 7.2 that can support about 220 concurrent users performing routine office tasks.
Emerging Markets
The number of PC users worldwide stands at about 660 million, and at current growth rates, this will reach a billion in 2010. Most new users will be in India, China, and other emerging markets. Deployment of TCs in Asia lags behind that in Europe and the Americas, but a Linux-based TC with free productivity software is an appealing proposition in emerging markets. In India and other Asian countries, the cost of a Windows PC is the equivalent of two years' average wages (in the US and Europe it's about two weeks' wages). Wyse, VXL, and other TC vendors expect Asia to be their most important growth market in the coming years.
Tim Handley, processor platform marketing manager at Taiwan's TC components supplier VIA Technology (see the " Taiwan Bullish on thin-Client Market" sidebar), says TCs are ideally suited to markets such as India and China. "The needs of developing regions can arguably not be met by PCs that have been developed for consumers in developed regions," he says. "Emerging economies like China and India are more focused on access to information, communications, and entertainment rather than all of that plus word processing, the manipulation of spreadsheets, [and] giving presentations with a projector." Handley adds, "Apart from the cost savings, thin clients have the additional benefits of low power consumption, reliable fanless operation in dusty regions where fans would suck dirt into the case, and ease of use for noncomputer-literate users through a customized, server-controlled environment."
Rajesh Jain, managing director of Netcore Solutions in Bangalore, agrees. He says PCs are too expensive for markets such as India and notes that a growing number of Indian organizations are turning to TCs. "India's largest life insurance organization LIL deployed more than 10,000 thin clients across its organization, and many banks and educational institutions are considering deploying thin clients," he says. Jain says TCs running open-source software can reduce the cost of computing by more than 70 percent, which he considers essential if India is to bridge the digital divide. He argues a PC server hosting Linux OS costs about the same as a fully loaded Wintel PC.
Deepak Phatak, a professor at the Indian Institute of Technology Bombay and one of India's best-known champions of low-cost computing, is promoting the adoption of a low-cost semi-thin client based on VIA's 800-MHz C3 processor. C3 processors are priced at $22 in 1,000-unit quantities, about a third of the cost of Intel's 2.1-GHz Celeron processor. Phatak believes the number of computer users must grow by 20 million a year if India is to bridge the digital divide. Despite the success stories about India's outsourcing industry, Indians bought only 2.6 million PCs last year, a drop in the bucket given its population of one billion.
VIA Technology supports Phatak's initiative to develop low-cost computing in India. The company's Affordable Computing Lab at IIT is working on technologies that will help developing technology provide telecom services to homes and offices (that is, the "last mile"), a pressing issue in countries such as India where basic telecom services are either inadequate or nonexistent. Says Jain, "Thin client computing will never do very well in developed markets, but [it] will have a major impact on emerging markets."
New Opportunities and Applications
VIA's Handley stresses that TC technology isn't just about desktop PC replacement. "As server-based computing technologies mature," he says, "companies are developing different types of thin clients that cater to specific needs in markets other than those for typical corporate thin clients." He points at set-top boxes for digital entertainment, a market Wyse Technology also addresses. Last year, Wyse, together with Intel and Microsoft, announced a set-top box platform for what it calls high-quality digital living room entertainment.
Says Handley, "I believe entertainment will be the killer application for thin-client computing. Hotels already use set-top boxes to generate additional revenue by providing visitors with a video-on-demand system in each room that streams movies from a central server for a small fee." He adds, "Streaming applications can be extended to IP set-top boxes that operate from the consumer's living room and provide video-on-demand, Internet TV/radio, and even communication services such as VoIP and video conferencing from cable TV or broadband Internet service providers."
Handley believes TCs will not replace conventional PCs, but he expects the market to grow at a rapid pace. "Thin clients enable a host of applications that are not practical with a PC," he says. "This means they present new marketing opportunities and device categories."
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