Issue No. 02 - April-June (2007 vol. 14)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MMUL.2007.26
Kongwah Wan , Infocomm Research
Xin Yan , Infocomm Research
The authors consider the advantages and issues that arise when placing advertising in sports webcasts as compared to more traditional sports broadcasts.
Webcasting, TiVo, media infrastructures, broadband, 3G, third generation, sports broadcasting, digital content, virtual advertising
X. Yan and K. Wan, "Advertising Insertion in Sports Webcasts," in IEEE MultiMedia, vol. 14, no. , pp. 78-82, 2007.