Issue No. 02 - April-June (2007 vol. 14)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MMUL.2007.26
Xin Yan , Infocomm Research
Kongwah Wan , Infocomm Research
The authors consider the advantages and issues that arise when placing advertising in sports webcasts as compared to more traditional sports broadcasts.
Webcasting, TiVo, media infrastructures, broadband, 3G, third generation, sports broadcasting, digital content, virtual advertising
Xin Yan, Kongwah Wan, "Advertising Insertion in Sports Webcasts", IEEE MultiMedia, vol. 14, no. , pp. 78-82, April-June 2007, doi:10.1109/MMUL.2007.26