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Issue No. 02 - April-June (2007 vol. 14)
ISSN: 1070-986X
pp: 78-82
Xin Yan , Infocomm Research
Kongwah Wan , Infocomm Research
ABSTRACT
The authors consider the advantages and issues that arise when placing advertising in sports webcasts as compared to more traditional sports broadcasts.
INDEX TERMS
Webcasting, TiVo, media infrastructures, broadband, 3G, third generation, sports broadcasting, digital content, virtual advertising
CITATION
Xin Yan, Kongwah Wan, "Advertising Insertion in Sports Webcasts", IEEE MultiMedia, vol. 14, no. , pp. 78-82, April-June 2007, doi:10.1109/MMUL.2007.26
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