Issue No. 02 - Summer (1995 vol. 2)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/93.388205
<p>Information distribution networks will give consumers access to rich-media-based electronic content in both business and home settings. Electronic advertising will become an integral component of such networks, subsidizing consumption while providing a new service for consumers without invading their personal space. The consumption model presented here explains how consumer-driven advertising might develop -- and why it probably won't be soon.</p> <p>Readers may contact Dedrick at Intel Architecture Labs, 2111 NE 25th Ave., Hillsboro, OR 97124, e-mail email@example.com; phone (503) 264-8948, fax (503) 264-8100. </p>
R. Dedrick, "A Consumption Model for Targeted Electronic Advertising," in IEEE MultiMedia, vol. 2, no. , pp. 41-49, 1995.