Issue No. 05 - Sept.-Oct. (2012 vol. 32)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MM.2012.85
Shane Greenstein , Northwestern University
This column discusses the prevailing view--that is, the set of opinions, beliefs, and ideas about how specific actions lead to successful business outcomes. It looks at where the prevailing view's origins and how it shapes economic outcomes.
social consensus, Micro Economics, prevailing view, planning
S. Greenstein, "The Prevailing View," in IEEE Micro, vol. 32, no. , pp. 80, 2012.