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Issue No. 02 - March/April (2012 vol. 32)
ISSN: 0272-1732
pp: 64, C3
Shane Greenstein , greenstein@kellogg.northwestern.edu
ABSTRACT
<p>This column examines Google's and Apple's different paths to profitability.</p>
INDEX TERMS
Google, Apple, market value, profitability, page rank, keyword auction, iPhone
CITATION
Shane Greenstein, "A Big Payoff", IEEE Micro, vol. 32, no. , pp. 64, C3, March/April 2012, doi:10.1109/MM.2012.26
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