Issue No. 02 - March/April (2010 vol. 30)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MM.2010.30
Shane Greenstein , firstname.lastname@example.org
<p>To have a large impact, bleeding-edge mass market standards must do two things: diffuse widely and provide new functionality. Curiously, however, although these standards are often built from advanced technologies, they cannot deploy on a wide scale without building upon other widely deployed routines or less-advanced processes. This column discusses the determination of new standards in mass markets, an event that shapes such paradoxical outcomes and hence market structure and firm strategy.</p>
standardization, IETF, ISO, mass-market technologies, Wi-Fi, smart phones
S. Greenstein, "Bleeding-Edge Mass Market Standards," in IEEE Micro, vol. 30, no. , pp. 2-4, 2010.