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Issue No. 02 - March/April (2010 vol. 30)
ISSN: 0272-1732
pp: 2-4
Shane Greenstein ,
<p>To have a large impact, bleeding-edge mass market standards must do two things: diffuse widely and provide new functionality. Curiously, however, although these standards are often built from advanced technologies, they cannot deploy on a wide scale without building upon other widely deployed routines or less-advanced processes. This column discusses the determination of new standards in mass markets, an event that shapes such paradoxical outcomes and hence market structure and firm strategy.</p>
standardization, IETF, ISO, mass-market technologies, Wi-Fi, smart phones

S. Greenstein, "Bleeding-Edge Mass Market Standards," in IEEE Micro, vol. 30, no. , pp. 2-4, 2010.
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