Issue No. 05 - September/October (2007 vol. 27)
pp: 112, 111
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MM.2007.82
Shane Greenstein , Kellogg Graduate School of Management
It is essential to get the proportionate units right in economic measurement. The present analysis of dial-up and broadband markets, however, contains a problem with its units. A one-dollar decline from $20 in dial-up prices is treated as equivalent to a two-dollar decline from $40 in broadband prices. This assessment undervalues broadband revenues, because it doesn't factor in the greater satisfaction per dollar experienced by converts from dial-up to broadband. In this column, Greenstein seeks to correct the units of comparison.
economics, Internet access, broadband, gross domestic product
S. Greenstein, "Dog Days for Broadband," in IEEE Micro, vol. 27, no. , pp. 112, 111, 2007.