Issue No. 02 - March/April (2000 vol. 20)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/40.848475
Designed around the premise that multimedia will be the primary consumer of processing cycles in future PCs, AltiVec—which Apple calls the Velocity Engine—increases performance across a broad spectrum of media processing applications.
R. Hochsprung, P. K. Dubey, K. Diefendorff and H. Scales, "AltiVec Extension to PowerPC Accelerates Media Processing," in IEEE Micro, vol. 20, no. , pp. 85-95, 2000.