The Community for Technology Leaders
RSS Icon
Issue No.02 - March-April (2013 vol.15)
pp: 50-56
Russell Thackston , Auburn University
David Umphress , Auburn University
Micro Independent Software Vendors (microISVs) are small software businesses operated by entrepreneurs who build and sell shrink-wrapped, noncustom software. The microISV Research Alliance at Auburn University conducted a survey, identifying challenges associated with building and operating such businesses.
Software, Companies, Software development, Industries, Marketing and sales, survey, microISV, micropreneur, entrepreneur, software
Russell Thackston, David Umphress, "Micropreneurs: The Rise of the MicroISV", IT Professional, vol.15, no. 2, pp. 50-56, March-April 2013, doi:10.1109/MITP.2012.28
1. A. Robertson, "Are You a Micropreneur?" WebProNews,17 Aug. 2006; www.webpronews.comare-you-a-micropreneur-2006-08.
2. E. Sink, "Exploring Micro-ISVs,"15 Sept. 2004;
3. C. Foresman, "Apple Responsible for 99.4% of Mobile App Sales in 2009 (Updated)," ARS Technica,18 Jan. 2010; apple-responsible-for-994-of-mobile-app-sales-in-2009.ars.
4. "Gartner Says Worldwide Software as a Service Revenue Is Forecast to Grow 21 Percent in 2011," Gartner, 7 July 2011;
5. "Gartner Says Worldwide Cloud Services Market to Surpass $109 Billion in 2012," Gartner, 18 Sept. 2012;
6. A. Brice, "Shareware is Dead—Long Live Shareware," blog, 15 June 2010, http://blog.asp-software.orgshareware-is-dead-long-live-shareware.
7. R. Thackston, "2010 MicroISV Pain Point Survey Results," MicroISV Research Alliance, 6 Jan. 2011;
8. "Getting a New Product off the Ground: Part Two," blog, 16 Nov. 2010,
9. R. Walling, "How a Startup Should Leverage a Virtual Assistant," blog, 30 Aug. 2010; http://blog.asmartbear.comvirtual-assistant-startup.html.
10. K. Eaton, "Apple Launches Mac App Store, Sells iPhone 3GS for $49, Steals CES's Thunder," Fast Company, 6 Jan. 2011;
4 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool