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Issue No. 02 - March-April (2013 vol. 15)
ISSN: 1520-9202
pp: 50-56
Russell Thackston , Auburn University
David Umphress , Auburn University
ABSTRACT
Micro Independent Software Vendors (microISVs) are small software businesses operated by entrepreneurs who build and sell shrink-wrapped, noncustom software. The microISV Research Alliance at Auburn University conducted a survey, identifying challenges associated with building and operating such businesses.
INDEX TERMS
Software, Companies, Software development, Industries, Marketing and sales, survey, microISV, micropreneur, entrepreneur, software
CITATION

D. Umphress and R. Thackston, "Micropreneurs: The Rise of the MicroISV," in IT Professional, vol. 15, no. , pp. 50-56, 2013.
doi:10.1109/MITP.2012.28
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