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Issue No. 02 - March-April (2013 vol. 15)
ISSN: 1520-9202
pp: 50-56
David Umphress , Auburn University
Russell Thackston , Auburn University
ABSTRACT
Micro Independent Software Vendors (microISVs) are small software businesses operated by entrepreneurs who build and sell shrink-wrapped, noncustom software. The microISV Research Alliance at Auburn University conducted a survey, identifying challenges associated with building and operating such businesses.
INDEX TERMS
Software, Companies, Software development, Industries, Marketing and sales, survey, microISV, micropreneur, entrepreneur, software
CITATION
David Umphress, Russell Thackston, "Micropreneurs: The Rise of the MicroISV", IT Professional, vol. 15, no. , pp. 50-56, March-April 2013, doi:10.1109/MITP.2012.28
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