The Community for Technology Leaders
RSS Icon
Issue No.05 - Sept.-Oct. (2012 vol.14)
pp: 56-59
Virginia Franke Kleist , West Virginia University
Why is it so hard to measure the ROI on technology? How might we make some sense of the controversy surrounding IT's value? Should we let our vendors tell us what the ROI of a new technology might be at our company? Do we have all of the facts to make a legitimate prediction of ROI prior to undertaking a project, or does the ROI analysis require making a lot of "glass-half-full" conjectures? Information systems managers continually struggle to evaluate potential projects and establish the bottom-line effect of IT investments. There must be an easier way to perform this important task.
Investments, Management, Information analysis, Risk management, management, ROI, IT, information technology, investments
Virginia Franke Kleist, "The Elusive Technology ROI", IT Professional, vol.14, no. 5, pp. 56-59, Sept.-Oct. 2012, doi:10.1109/MITP.2012.100
1. N. Carr, “IT Doesn't Matter,” Harvard Business Rev., May 2003, pp. 5–12.
2. E.K. Clemons and M.C. Row, “McKesson Drug Company: A Case Study of Economost—A Strategic Information System,” J. Management Information Systems, vol. 5, no. 1, 1988, pp. 36–50.
3. R. McGrath,“A Better Way to Plan Your Next IT Innovation,” Ivey Business J., May/June 2009.
4. C.R. Chiles and M.T. Dau, “An Analysis of Current Supply Chain Best Practices in the Retail Industry with Case Studies of Wal-Mart and,” master's thesis, Massachusetts Institute of Technology, 2005.
5. M. Porter and V. Millar, “How Information Gives You Competitive Advantage,” Harvard Business Rev., July/August 1985, pp. 149–160.
6. A. Barua, C. Kriebel, and T. Mukhopadhyay, “An Economic Analysis of Strategic Information Technology Investments,” MIS Quarterly, vol. 15, no. 3, 1991, pp. 313–331.
7. B.L. Dos Santos, K. Peffers, and D.C. Mauer, “The Impact of Information Technology Investment Announcements on the Market Value of the Firm,” Information Systems Research, vol. 4, no. 1, 1993, pp. 1–23.
8. W.R. King, “Strategic Planning for Management Information Systems,” MIS Quarterly, vol. 2, no. 1, 1978, pp. 27–37.
9. R.M. Cyert and J.G. March, A Behavioral Theory of the Firm, Prentice-Hall, 1963.
10. H. Simon, “Applying Information Technology to Organizational Design,” Public Administration Rev., May/June 1973, pp. 268–278.
11. P.G.W. Keen, MIS Research: Reference Disciplines and a Cumulative Tradition, Alfred P. Sloan School of Management, 1980.
12. M.L. Marcus and D. Robey, “Information Technology and Organizational Change: Causal Structure in Theory and Research,” Management Science, vol. 34, no. 5, 1988, pp. 583–598.
13. V.F. Kleist, “An Approach to Eval-uating E-Business Information Systems Projects,” Information Systems Frontiers, vol. 5, no. 3, 2003, pp. 249–263.
14. B. Dos Santos, “Justifying Investments in New Information Technologies,” J. Management Information Systems, vol. 7, no. 4, 1991, pp. 71–90.
15. E. Brynjolfsson, “The Productivity Paradox of Information Technology,” Comm. ACM, vol. 36, no. 12, 1993, pp. 67–77.
16. H.C. Lucas Jr., Information Technology and the Productivity Paradox, Oxford Univ. Press, 1999.
296 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool