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Issue No. 05 - Sept.-Oct. (2012 vol. 14)
ISSN: 1520-9202
pp: 2-4
Hugh Courtney , Northeastern University
Ritu Agarwal , University of Maryland
Sunil Mithas , University of Maryland
ABSTRACT
It's becoming increasingly important for companies to have a digital business strategy. Yet what drives these strategies, and how do they differ from more conventional strategies? How can they help companies leverage IT?
INDEX TERMS
Strategic planning, Digital communication, Business continuity, digital business strategy, IT, information technology, digital uncertainty
CITATION
Hugh Courtney, Ritu Agarwal, Sunil Mithas, "Digital Business Strategies and the Duality of IT", IT Professional, vol. 14, no. , pp. 2-4, Sept.-Oct. 2012, doi:10.1109/MITP.2012.96
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