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Issue No. 05 - Sept.-Oct. (2012 vol. 14)
ISSN: 1520-9202
pp: 2-4
Sunil Mithas , University of Maryland
Ritu Agarwal , University of Maryland
Hugh Courtney , Northeastern University
ABSTRACT
It's becoming increasingly important for companies to have a digital business strategy. Yet what drives these strategies, and how do they differ from more conventional strategies? How can they help companies leverage IT?
INDEX TERMS
Strategic planning, Digital communication, Business continuity, digital business strategy, IT, information technology, digital uncertainty
CITATION
Sunil Mithas, Ritu Agarwal, Hugh Courtney, "Digital Business Strategies and the Duality of IT", IT Professional, vol. 14, no. , pp. 2-4, Sept.-Oct. 2012, doi:10.1109/MITP.2012.96
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