Issue No. 05 - Sept.-Oct. (2012 vol. 14)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MITP.2012.96
Sunil Mithas , University of Maryland
Ritu Agarwal , University of Maryland
Hugh Courtney , Northeastern University
It's becoming increasingly important for companies to have a digital business strategy. Yet what drives these strategies, and how do they differ from more conventional strategies? How can they help companies leverage IT?
Strategic planning, Digital communication, Business continuity, digital business strategy, IT, information technology, digital uncertainty
H. Courtney, R. Agarwal and S. Mithas, "Digital Business Strategies and the Duality of IT," in IT Professional, vol. 14, no. , pp. 2-4, 2012.