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Issue No.04 - July-Aug. (2012 vol.14)
pp: 24-30
Wingyan Chung , Fayetteville State Univ., Fayetteville, NC, USA
Li Chen , Fayetteville State Univ., Fayetteville, NC, USA
Group-buying is growing rapidly in emerging economies, where Web sites have rudimentary functions and cluttered interfaces. The authors review 11 major Chinese group-buying Web sites, using case studies to provide timely guidance to e-commerce practitioners and researchers.
China, Web sites, Complexity theory, Electronic commerce, Business, Supply and demand, Market opportunities, Information technology, Marketing and sales, Consumer behavior, Communication systems, and browsing., group-buying, e-commerce, China, website design, information presentation, Web searching
Wingyan Chung, Li Chen, "Group-Buying E-Commerce in China", IT Professional, vol.14, no. 4, pp. 24-30, July-Aug. 2012, doi:10.1109/MITP.2012.49
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