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Issue No. 04 - July/August (2011 vol. 13)
ISSN: 1520-9202
pp: 64, 61-63
Beverly Prohaska , West Pharmaceutical Services
<p>Early adopters of social media have focused on marketing opportunities and are trying to create a presence in key social environments, but this isn't enough. This strategy is much like the initial stages of the Web, when companies thought it was sufficient to simply have a website. Building a Web presence requires a lot of work-building a social media presence requires even more work. Social networking is a dialog that requires an interactive, valid, useful exchange of ideas and information. Learn key aspects to consider in developing a social media strategy and learn how to evaluate, implement, and leverage the appropriate tools to derive business value from social media for your organization. This CIO Corner department is part of a special issue on social networking.</p>
Keywords: Social computing, social media, information technology

B. Prohaska, "Social Media for the Collaborative Enterprise," in IT Professional, vol. 13, no. , pp. 64, 61-63, 2011.
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