Issue No. 03 - May/June (2010 vol. 12)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MITP.2010.91
Wushow "Bill" Chou , IT Professional Advisory Board
<p>Much of what we do for our work or profession directly relates to marketing. Conventional wisdom tells us that we're doing well if we successfully complete a task. However, what really matters is how well the stakeholders perceive what we've accomplished. In other words, marketing the accomplishment is just as important as the actual accomplishment.</p>
Information technology, marketing
W. ". Chou, "Marketing Smart," in IT Professional, vol. 12, no. , pp. 8-10, 2010.