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Issue No. 03 - May/June (2010 vol. 12)
ISSN: 1520-9202
pp: 8-10
Wushow "Bill" Chou , IT Professional Advisory Board
ABSTRACT
<p>Much of what we do for our work or profession directly relates to marketing. Conventional wisdom tells us that we're doing well if we successfully complete a task. However, what really matters is how well the stakeholders perceive what we've accomplished. In other words, marketing the accomplishment is just as important as the actual accomplishment.</p>
INDEX TERMS
Information technology, marketing
CITATION
Wushow "Bill" Chou, "Marketing Smart", IT Professional, vol. 12, no. , pp. 8-10, May/June 2010, doi:10.1109/MITP.2010.91
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