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Issue No. 06 - November/December (2009 vol. 11)
ISSN: 1520-9202
pp: 31-36
Elby M. Nash , Stevens Institute of Technology
ABSTRACT
Surveying business and IT executives from the pharmaceutical industry provides empirical data that offers new insight into how IT and business strategic-alignment maturity affects firm-level productivity and profitability.
INDEX TERMS
Strategic alignment, IT, business model transformation, productivity, Strategic Alignment Maturity model, SAMA modelWeb
CITATION
Elby M. Nash, "IT and Business Alignment: The Effect on Productivity and Profitability", IT Professional, vol. 11, no. , pp. 31-36, November/December 2009, doi:10.1109/MITP.2009.127
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