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Issue No. 02 - March/April (2009 vol. 11)
ISSN: 1520-9202
pp: 42-43
Todd W. Kolb , Verizon Wireless
By having IT address itself instead of the business and its customers, we've seen IT projects emerge that have no business value, creating the public perception of IT as a black hole of funding. This black-hole perception magnifies when the IT department doesn't partner with company stakeholders when addressing actual needs; rather, IT professionals create solutions based on what they want to provide instead of what the business requires. The author describes why it's essential for IT professionals to turn outward rather than inward.
IT professional, customer service, business, enterprise

T. W. Kolb, "IT Is Here to Serve," in IT Professional, vol. 11, no. , pp. 42-43, 2009.
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