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Web Design

Cascading Like a Pro



Professional CSS: Cascading Style Sheets for Web Design, Christopher Schmitt et al. Cascading style sheets (CSS) let Web designers and developers define consistent styles on multiple pages. Written by CSS authors who are also professional programmers and designers, this book shows examples of real-world Web sites created by designers using CSS.

Readers can learn how to begin a site and avoid problems later, how to tackle browser-compatibility issues, best practices for using XHTML with CSS, how to integrate Flash content into an XHTML and CSS site, how to use drop shadows, drop-down menus, bounding boxes, rollovers, and ways to develop a site that can handle constant streams of up-to-date information. This book is for designers who understand CSS at an intermediate-to-advanced level.

Wrox; ISBN 0764588338; 434 pp.; $39.99.

Rails by Ruby



Agile Web Development with Rails, Dave Thomas and David Heinemeier Hansson. Rails is a full-stack, open-source Web framework that lets designers create full-featured, Web-based applications. According to the authors, a full Rails application probably has less total code than the XML necessary to configure the same application in other frameworks.

This book outlines how to use ActiveRecord to connect business objects and database tables without painful object-relational mapping. It also shows how to use the Action Pack framework to route incoming requests and render pages using templates and components. Readers can see how to exploit the Rails service frameworks to send e-mails, implement Web services, and create dynamic, user-centric Web pages using built-in JavaScript and Ajax support. There are chapters on testing, deployment, and scaling.

The authors show how to install Rails using your Web server of choice (such as Apache or lighttpd), or using its own included Web server. Readers can create a complete online store application in the extended tutorial section. Everything in Rails, from templates to control flow to business logic, is written in Ruby.

Pragmatic Bookshelf; ISBN 097669400X; 450 pp.; $34.95.

Page Resource



A Web development tutorial and resource site, this page provides links and information for developers and Webmasters.

The main page contains links to various tutorials, including an introduction to HTML for those who are just getting started; a JavaScript tutorial that outlines how to add extra interactivity to a Web page; a DHTML/Style Sheets section that explores how to use cascading style sheets for Web page layout; a CGI/Perl section for learning about where to get CGI scripts and how to use Perl to create CGI scripts for a Web site; and a Web Design Articles section that features a variety of articles on Web design including quick-loading pages, promotion, advertising, e-mail issues, site maintenance, as well as guest articles from other Webmasters and developers.

The Developers section on the sidebar contains links to sections on ASP/PHP, CGI/Perl, CSS/DHTML, HTML/XML, Java, and JavaScript; the Webmasters section of links provides informational articles, FTP/hosting, graphics, reciprocal links, and other Web links; and the Information section of links connects users to forums and a site search.

Two current features on the site include "JavaScript: Currency Formatting," an article by George Chiang about how to format numbers for currency display with JavaScript, and "Your Secret Weapon: The Web Design Directory," an article by Michelle Echevarria on how to use Web design directories to help promote a site.

Earthweb Developer

Run by JupiterMedia, this site contains a variety of links and informational papers on Web development.

Main subject sections include HTML and JavaScript, which are then broken down into subsections on background, banners, business, cookies, forms, games, sound, statistics, timedate, and utilities.

The front page's main section contains the latest additions to the site: New Scripts, New on, New Articles, and New on HTML Goodies.

In the New Articles section, there are links to articles such as "Understanding Mobile Data Synchronization: Creating Custom File Filters," which guides readers through the creation and implementation of custom File Filters. Another article, "Understanding Business Intelligence," explains how business intelligence can help companies make better decisions. "Registry Access in .NET," looks at Registry basics and how the Windows Registry can be accessed from .NET.

Get Standard with Design



Web Standards Design Guide, Kevin Ruse. This book is a resource for understanding and implementing Web standards information.

The author provides an overview of standardization, a reference book for the standards, and a guide for creating standards- compliant Web sites. The book details Web standards, including XML, CSS, accessibility, xForms, and xLink. The author uses Web page examples to help explain why he believes working within standards is important, which ones he thinks are relevant to specific projects, how to use them, and how to convert existing code. Readers can also learn about workflow and processes to help ensure a code's compliance and increase efficiency and turnaround time for projects.

The author also offers predictions on where the Web is headed as well as tips on how designers can prepare for it. The book includes a companion CD-ROM with tutorial files, Web software, and all figures from the book. The CD-ROM contains J2SE SDK from Sun Microsystems; FormsPlayer from; XFormation (a trial version) from Focus Solutions Group Plc.; and X-Smiles Web browser from

Delmar Thomson Learning; ISBN 1584503874; 365 pp.; $41.95.

Search Engine Strategies 2005

29-30 November 2005




Search engines are a hot topic in marketing, and this conference provides information to help businesses expand through search engine marketing.

The event is organized by and will offer insights from search engine marketing experts themselves. The conference will provide networking opportunities with fellow marketers and search engine industry professionals, as well as discussions on trends in search engine marketing. Attendees will have access to search engine marketing and optimization-related solutions, providers, and potential partners and affiliates.

Attendees can also learn how to get free "organic" traffic by building a site that pleases search engines and visitors; how to calculate the ROI of search engine marketing efforts by tracking visitors from the time they hit the site until they buy; and what's coming next for Web search and how to profit from these changes.

The conference will be of interest to online marketers, SEM professionals, media planners and buyers, Webmasters, direct marketers, interactive agency professionals, e-commerce managers, and Web business owners.

XTech Conference

16-19 May 2006

Amsterdam, Netherlands



Formerly known as the XML Europe conference, XTech has broadened its scope to incorporate neighboring technologies from the Web and business.

This conference is for developers and managers working with XML and Web technologies, bringing together Web development, open source, semantic Web and open standards. This year's tracks include core technologies, applications, browser technology, and open data.

The core technologies track is the traditional home ground for developer-focused technical talks at XTech. Presentations on XML standards, new XML applications, techniques for processing XML, and other hardcore markup topics will all form part of this track. Topics will include XML standards and processing, RDF and OWL, markup technologies, and databases and search.

The applications track covers the use of XML, Web and knowledge technologies with talks aimed at both technical and managerial attendees. It will cover deployment stories, open source implementations, new vocabularies, and integration. Topics will include publishing; topic maps; DocBook, and other open source tools; e-business; Web services and integration; and real world deployment.

Presentations in the browser technology track will largely target developers, but will also cover higher-level overviews of the technology space. Topics will include Mozilla, Safari, Opera, IE; XForms, SVG, CSS, XHTML; compound document formats; WHATWG; and mobile browser technology.

The open data track will contain talks on business and policy to implementation, and covering the possibilities, problems and practicalities of a Web of open data. Topics will include open government; business models and deployment issues for public-facing Web services; RSS, geocoding, FOAF, annotation; OAI, Open Access; Science Commons; licensing, IP, Creative Commons; blogging and personal content; and semantic Web.

Systems Integration

Integrated Enterprise



Enterprise Systems Integration, Second Edition, Judith M. Myerson. The convergence of knowledge, technology, and human performance in the enterprise requires creative business process design. An organization can create new and innovative ways to provide services for customers or to do business with suppliers, but this capability relies on a successful strategy of enterprise integration.

This book, a collection of short papers written by more than 70 authors, provides business insight and technical details for successful systems integration. Each chapter examines an issue or technology for the enterprise, and collectively, they span the range of enterprise computing and systems integration.

Topics such as legacy systems, e-commerce and other Web-based systems, client-server applications, data warehousing, and integrated databases are covered in various papers.

The section on Internet Commerce focuses on Web-based testing and capacity planning, as well as XML-based B2B commerce. The section on Project and Systems Management contains a paper entitled "Service Level Management Links IT to the Business," which focuses on integration. Each of the four papers in the Component-Based Development section also includes useful information for large enterprises—especially those that use off-shore development. This section delves into issues like economic considerations, domain engineering, server-side Java development, and object library management.

Auerbach Publications; ISBN 0849311497; 832 pp.; $94.95.

Systems Integration Pipeline



Formerly known as the Enterprise Applications Pipeline, this newly refocused site includes not only enterprise applications, but also information on the remaining pieces of successful systems integration: software, hardware, middleware, architecture, process, and design. The site delivers news, reviews, product announcements, advice and analysis, information on industry trends, and how-to details.

Visitors can find information on topics such as vendor news, case studies, and ROI analysis on systems integration projects. Product directories segment the systems integration field into four separate categories: storage and hardware, applications and middleware, design process, and business/careers.

The top of the main page has links to a glossary and the Web site's free e-mail newsletter. The newsletter delivers enterprise applications news, trends, and explanations. It also provides updates to the site's Product Finder, a link that helps identify systems integration products and service providers.

Near the bottom of the page, links to vendor resources and TechWebcasts are provided along with an Editor's Picks box.

Systems Integration and Business



The Business of Systems Integration, Andrea Prencipe, Andrew Davies, and Mike Hobday. Over the past 10 years, systems integration has become important for the operations, strategy, and competitive advantage of corporations in sectors such as computing, automotive, telecommunications, military systems, and aerospace. Systems integration is a strategic task of business management not only at the technical level, but also at the management and strategic levels.

This book examines the systems integration field that has evolved into a model of industrial organization, where firms, and groups of firms, combine different types of knowledge, skill, and activity to produce new products.

This book also explores systems integration from a business and innovation perspective. Contributors discuss the nature, dimensions, and dynamics of systems integration. They talk about various research and analytical techniques from different disciplines as well, including the theory of the firm, the history of technology, industrial organization, regional studies, strategic management, and innovation studies.

Organized into three main sections, this book's first section focuses on the history of systems integration. Contributors trace its early history using different industrial examples. The second section presents the theoretical and analytical aspects of systems integration. Contributions concentrate on the regulatory and cognitive features of systems integration, the relationships between systems integration and regional competitive advantage, and how systems integration supports the competitive advantage of firms. The third section looks at systems integration from an industry- and firm-level perspective. Contributors focus on different sectors, highlighting the specificity of systems integration in various industrial domains while also stressing its importance for systems integration in the case of complex capital goods, such as aircraft and telecommunications equipment and consumer goods like personal computers and automobiles.

Oxford University Press; ISBN 019926323X; 374 pp.; $44.50.

Rapid Enterprise Architecture Delivery

1-2 December 2005

Wellington, New Zealand



This conference offers technology methods and uses for enterprise architecture delivery. Attendees can learn rapid-delivery EA methods and technologies that government and businesses use, as well as how the technology can help prioritize business activities and processes in three-month production increments. The conference will show how to prepare an organization for legislative and business imperatives on governance and enterprise architecture. It will also explain Web Services and service-oriented architecture for rapid delivery, as well as the business process management languages for SOA.

The conference is tailored for CIOs, CTOs, corporate planners, government program managers, senior business managers, business experts, IT managers, project managers, business analysts, systems analysts, and enterprise architects.

Customer Management Community



The Customer Management Community (CMC) is a European CRM service that provides news, information, advice, and case studies to help members achieve core business objectives and improve their ROI on CRM programs.

The site is organized into seven main areas: "News & Info," which includes news features and a press room; "Community," which includes an Any Answers forum, a Member Directory, an Editorial Panel, and a How Did I Get Here? forum, where customer management executives describe the path they took to their current professional position; the "Library" section, which includes CRM - The Basics, Expert & How-To Guides, CRM Best Practice Guides, The IDM Guides to CRM, and White Papers of the Week. The "Resources" section includes The Customer is Always Right Forum, a Newswire Archive, and a Customer Centricity Tool – CCIndicator.

Virtual Enterprise



Virtual Enterprise Integration: Technological and Organizational Perspectives, Goran Putnik and Maria Manuela Cunha.

In this book, the authors address what they believe are the emergent research and development issues for one of the most advanced enterprise organizational paradigms: the virtual enterprise.

Virtual enterprise is a dynamic and agile network of independent enterprises, all sharing resources like knowledge, market, and customers, in order to align with the global dynamic market. The authors believe that integration is the critical success factor in creation, reconfiguration, and operation of a virtual enterprise because it is a network of partners that use heterogeneous resources.

The problem of integration, according to this book, is multi-dimensional and one of the most difficult to resolve and manage. This book is a guide to a broader perspective of virtual-enterprise integration requirements and explores how the technology can serve the needs of an expanding and increasingly competitive organizational model.

Putnik is the director of the Centre for Production Systems Engineering at the University of Minho. His research has covered manufacturing systems; enterprises design, control theory, and implementation; design theory and engineering; the formal theory of production systems and enterprises; and distributed, agile, and virtual enterprises.

Idea Group Publishing; ISBN 1591404053; 454 pp.; $89.95.

DCI's Portals, Collaboration and Content Management Conference

15-17 November 2005

Miami, Fla.

Enterprise portals have evolved from simply supporting the integration of corporate intranets into a main vehicle for users to access and share information and knowledge within an enterprise. A portal can provide ROI through improved productivity and the ability to communicate and react rapidly to business issues and meet customer and client needs.

This conference will show attendees how to use a portal to leverage information and improve business operations and process efficiency. CIOs, vice presidents of IT, directors of application development, IT/IS managers and architects, sales, marketing managers, and data warehouse managers will all be interested in the conference.

Sessions will range from an introduction to portals, to half-day seminars on portal implementation and deployment. User case studies and sessions on exploiting portals in business processes will help provide an understanding of how portals can improve businesses by increasing revenues and decreasing costs.

A "Portals 101" seminar will explore the eight steps for designing and deploying an enterprise portal for internal corporate and external e-business use. In particular, the session looks at the business community and how different roles use portal technology to access the content needed to perform tasks that fit within enterprise processes.

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