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ABSTRACT
User-interface designers create a persona, or fictional user composite, and use it to create detailed task scenarios—before defining the first product feature.
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CITATION

C. Merrill and D. Feldman, "Rethinking the Path to Usability: How to Design What Users Really Want," in IT Professional, vol. 6, no. , pp. 51-57, 2004.
doi:10.1109/MITP.2004.20
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