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Issue No. 05 - September/October (2003 vol. 5)
ISSN: 1520-9202
pp: 53-57
ABSTRACT
<p>This study shows that subjects who receive personalized information downloaded music files more frequently.</p>
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CITATION

K. Y. Tam and S. Y. Ho, "Web Personalization: Is It Effective?," in IT Professional, vol. 5, no. , pp. 53-57, 2003.
doi:10.1109/MITP.2003.1235611
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