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Issue No.02 - March/April (2003 vol.5)
pp: 9-15
<p>When the user and browser take turns changing the flow of interaction, it means improved personalization for the user and simple implementation choices for the site designer.</p>
Saverio Perugini, Naren Ramakrishnan, "Personalizing Web Sites with Mixed-Initiative Interaction", IT Professional, vol.5, no. 2, pp. 9-15, March/April 2003, doi:10.1109/MITP.2003.1191787
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