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ABSTRACT
<p>Research has linked consumers' willingness to buy with assurance seals, but so far companies seem lukewarm about having third parties provide them.</p>
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CITATION
Natarajan Sivasailam, Dan J. Kim, H. Raghav Rao, "What Companies Are(n't) Doing about Web Site Assurance", IT Professional, vol. 4, no. , pp. 33-40, May/June 2002, doi:10.1109/MITP.2002.1008535
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