The Community for Technology Leaders
RSS Icon
Issue No.03 - May/June (2002 vol.4)
pp: 33-40
<p>Research has linked consumers' willingness to buy with assurance seals, but so far companies seem lukewarm about having third parties provide them.</p>
Natarajan Sivasailam, Dan J. Kim, H. Raghav Rao, "What Companies Are(n't) Doing about Web Site Assurance", IT Professional, vol.4, no. 3, pp. 33-40, May/June 2002, doi:10.1109/MITP.2002.1008535
18 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool