Issue No. 03 - May/June (2002 vol. 4)
<p>Research has linked consumers' willingness to buy with assurance seals, but so far companies seem lukewarm about having third parties provide them.</p>
N. Sivasailam, D. J. Kim and H. R. Rao, "What Companies Are(n't) Doing about Web Site Assurance," in IT Professional, vol. 4, no. , pp. 33-40, 2002.