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Issue No.06 - November/December (2000 vol.2)
pp: 45-48
<p>If you think Microsoft and Burger King have nothing in common, you might be surprised to learn that they share the same dilemma day-in and day-out.</p>
Patricia K. Zingheim, Jay R. Schuster, "Pay People Right! Keeping Top Technical Talent", IT Professional, vol.2, no. 6, pp. 45-48, November/December 2000, doi:10.1109/6294.888016
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